Before we start telling you why you should be using LuitBiz CRM, let's deal with the most important question:
Customer Relationship Management (CRM) is a term that refers to practices, strategies and technologies that companies use to manage and analyze customer interactions and data throughout the customer lifecycle, with the goal of improving business relationships with customers, assisting in customer retention and driving sales growth. CRM systems are designed to compile information on customers across different channels - or points of contact between the customer and the company - which could include the company's website, telephone, live chat, direct mail, marketing materials and social media. CRM systems can also give customer-facing staff detailed information on customers' personal information, purchase history, buying preferences and concerns. Whenever a customer interacts with an organisation, it is vital that the richness of information available on that customer informs and guides the processes that will help to maximise their experience, while simultaneously making the interaction as effective and efficient as possible. This includes everything from avoiding repetition or rekeying of information, to viewing customer history, establishing context and initiating desired actions.
Furthermore, the term a "360-degree CRM Systems" has been used in the industry for several years. But what does a 360-degree CRM actually mean?
A true 360-degree CRM System needs to include views of the past, present and future of your customers. Such a software gives a view of the customer's past by providing a meaningful and easily digested view of the customer's history, present by presenting key customer information about who they are and how they relate to your organisation and the future by suggesting actions that can be initiated to guide the future of the relationship.
LuitBiz CRM is a true 360 degree CRM that has Sales, Marketing, Support, Contacts and Customer Portal features - all sharing the same database. As a result, LuitBiz CRM supports the entire customer lifecycle process right from running marketing campaigns, branding the product, conducting a market study and competitive analysis via the LuitBiz CRM Marketing Module, to prospecting and building up the sales funnel and forecasting sales with the LuitBiz CRM sales Module to supporting the customers and providing them with excellent customer service via the LuitBiz CRM Support and Customer Portal Modules - while managing all business contacts via the LuitBiz Contacts module.
LuitBiz Sales features allow you to improve your sales success, eliminate low sales productivity, close deals faster and increase your company's sales. The role based sales dashboards allow you to manage all your activities, receive reminders to contact leads, prospects, campaigns and your ongoing tenders. The Sales Manager will also be able to follow up ongoing sales results and compare it with sales budget and the team's performance.
LuitBiz Marketing includes features for effective Competitive Positioning Strategy for your company. The Marketing module guides you through the entire marketing process that includes creating your Market segmentations, research, and competitors' product and positioning, performing SWOT analysis and your value proposition and managing your marketing campaigns. From your Competitive Positioning Strategy, you create your branding and price strategy.
LuitBiz Support provides complete customer support functionalities including definition of support rules, online customer trouble ticketing, escalation and reports. The support module of LuitBiz CRM is built from ground-up to make your support team's work easier with customized dashboards for different roles to handle support issues very effectively.
LuitBiz Contacts is an easy to use contact management system that helps businesses to maintain a clear and relevant presentation of all their business contacts. Any business that aims to succeed needs more of a contact management system than a simple list of names followed by addresses and phone numbers that are available in smart phone and email address books. Of course these information are important, but they are only the beginning of the relevant information that a business needs to earn more revenue. In regard to customers, the types of additional information that are likely to be most relevant include: detailed records of all products or services purchased, further products or services the customer may appreciate, notes and information on transactions or projects with the customer (both those that are currently in progress and those that have been completed), names of the team member(s) who are directly dealing with the customer, notes on any feedback the customer provided or any special needs or preferences the client has expressed, and the like. In regard to individuals or companies that are actual or potential suppliers or partners of a small business, the types of additional information are likely to be most relevant include: the specific services provided, the cost of those services, any notes on the transaction or points of importance for future transactions, their areas of interest and the like. LuitBiz Contacts allows businesses to manage and update all these contact records. Additionally, Luitbiz Contacts allows you to filter and retrieve contact information easily and to employ it intelligently. Moreover, since LuitBiz Contacts is available in the SaaS model, so you can access your contacts from anywhere in the world via the Internet.
Having a clear internal communications strategy can offer many benefits to businesses. It is the life blood of any company and the glue that holds it together. LuitBuzz provides the necessary tools required by companies to create a climate where successful internal communication can take place and whats more, it comes free with LuitBiz CRM. LuitBuzz helps strengthen connectins between the management team, managers and employees by communicating with them directly via LuitBuzz. The discussion forum of LuitBuzz proves to be a vast knowledge base for the employees where they can share their knowledge and experiences. LuitBuzz helps companies motivate their employees by creating an open dialogue and keeping employees up-to-date on company changes, progress and future plans. The benefits of implementing LuitBuzz include:
You can choose to purchase all or combination of these four LuitBiz CRM modules based on your company's requirement. LuitBiz Contacts comes free with LuitBiz Sales, LuitBiz Marketing and LuitBiz Support. If you buy any of these three modules (LuitBiz Sales, LuitBiz Marketing or LuitBiz Support), you need not buy LuitBiz Contacts separately. However, if you already have a CRM system in place and would like to use LuitBiz Contacts to manage your business contacts you can surely do so by purchasing only the LuitBiz Contacts module.
In case you also purchase Luitbiz DMS along with the Marketing, Sales or Support Module of LuitBiz CRM, then you will be able to pull documents from the DMS module to these three CRM modules. Additionally, all the three modules of LuitBiz CRM (Marketing, Sales & Support) have basic ERP and basic HRM modules integrated to it that enables your company to manage your item and employee information seamlessly.
LuitBiz CRM is a true SaaS CRM where we take care of managing the system and associated hardware to run the system. Our customers can focus on their business rather than on wasting time and money on managing software systems. This delivery model requires no initial cash outlay for IT resources, a faster software implementation, on-demand scalability and improved ROI. These factors collectively create a material reduction in total cost of ownership (TCO) and acceleration of time-to-market benefits realization of using a SaaS CRM software.
Let's get you started with a free trial of LuitBiz CRM Software. The best way to see which of our modules is best for you is to try it out for yourself for free. Experience the hassle-free advantages waiting for you or get in touch with our support staff to learn how LuitBiz CRM Software can bring these benefits and cost savings to your organization.