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LuitBiz CRM For Lead Automation

Investments in marketing and lead automation systems hold tremendous potential for productivity improvements. Marketing and lead generation costs average 15% to 35% of total corporate costs. So a focus on marketing and lead automation provides a welcome lever for boosting productivity. Moreover, the importance of marketing and lead generation / automation services is growing. According to the U.S. trade representative and the National Association of Accountants, manufacturers' service activities account for 75% to 85% of all value added. This means that the price a product can command is less a reflection of raw materials and labor than of marketing-related services and lead generation / automation.

LuitBiz CRM is a comprehensive integrated CRM solution that has both the marketing and sales modules sharing the same database and helps improve a company's productivity in two ways. First, automation of selling and direct marketing support tasks boosts the efficiency of the sales and marketing staff. Second, automating the collection and analysis of marketing information improves the timeliness and quality of marketing and sales executives' decision making. LuitBiz CRM supports more intense product or service differentiation, improved customer service, reduced operating costs, and more streamlined operations.

The lead generation / automation can have a great positive impact on your business because:

  1. It will help nurture leads and develop better relationships with customers before the sales team contacts them: Marketing teams play a very important role in the sales process. In fact, the marketing teams are able to grab 57% of the buyer's attention before the sales teams take over. Out of this only 25% of buyers reveal their interest in the early stages of the marketing process. That leaves the burden on marketing to retain the attention of uncertain customers for an indefinite period of time. Instead of routinely sifting through data collected on every lead, they can rely on the lead generation / automation capabilities of LuitBiz CRM to do it for them - bringing an average 451% increase in qualified leads. This will prompt marketers on the "who, what, when, and how" applicable to nurturing each lead, solidifying their relationship for when they are ready to buy.

  2. Helps the prospects and leads to be more informed and likely to make a bigger purchase - all at a lower cost for the company: Leads nurtured via the lead automation features of LuitBiz CRM are educated and gratified customers who channel their satisfaction into their purchase sizes, making 47% larger purchases than non-nurtured leads. Companies using the lead generation / automation features of LuitBiz CRM generate 50% more sales-ready leads at 33% lower cost per lead. In fact, LuitBiz CRM increases sales productivity by 14.5% while simultaneously trimming marketing overhead by 12.2%

  3. Shortens the sales process by letting the marketing team send qualified leads to the sales team at the best possible time: An average sales cycle takes time to complete and between a buyer considering multiple options and a sales force attending to numerous leads, there is ample room for communication inefficiency, dragging out the process longer than necessary and jeopardizing the success of the sale. The lead automation feature of LuitBiz CRM minimizes lost days or months by sending the most relevant content at the best time-and while you still have their attention.

  4. Saves time by only sending sales-ready qualified leads to the sales team, allowing effort to be more effectively allocated between the sales and marketing teams: One of the most common sources of misalignment between sales and marketing teams involves transferring premature leads. In fact, 61% of B2B marketers rush every lead straight to sales-even though only 27% of those leads are qualified. That means about 3 out of 4 of those leads are unprepared to talk to sales, causing otherwise promising leads to slip through the cracks and frustrating your sales team. LuitBiz CRM apply quantified criteria to determine if leads are truly ready to move along the sales cycle. This enables both teams to continue performing their respective duties in unison while achieving a higher success rate.

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